Bolt Star

Brand/Identity

Bolt Star is an innovative reusable pole positioning tool that aids contractors into virtually eliminating the drawbacks of the conventional pole base construction process.

Before the launch of Bolt Star, we were to create the brand identity for the tool. The goal for the logo was to incorporate the tool in some way but not completely revealing what the tool was exactly. After the logo was finalized, the creation of product brochures, business cards, instruction guides, and packaging quickly followed.

EARLY EXPLORATIONS These were just a few of many logo explorations that it took to get to the final logo.